Linda Taneja, Director of Soul Design takes 1st Place at the Royal Easter Show Floral Competition through the Professional Florist Association of New South Wales. The Theme Kaleidoscope of Colour at the Races was encapsulated extremely well with a fantastic level of creativity according to the Judge of the Competition. The brief for the competition was to include two Floral Features; 1. An elaborate head piece for one of the guests at the Races 2. A Floral feature encapsulati
A journey which was in the thought process for some time before embarking upon the commitment in 2014 was a difficult decision. Business had evolved greatly since it began in 2003 and was now focused on Floristry. Embarking on a 12 month full time Professional Floristry Certification meant a substantial amount of time out of the business to spend on Research and Development. "This decision was probably the greatest which has impacted business in more ways than ever imagined."