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Soul Design
The Name Soul Design
Established in 2003
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Formulating the name of our business needed to reflect our commitment, loyalty, trust and honesty.
It needed to encompass passion and attention to detail together with a yearning to share goodness and beauty.
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Our work is in Design derived from the Soul.
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Our Name is
Soul Design.
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Awards & Accolades
Knowledge & Participation create Strength of Character
2003
Bachelor of Business Management - University of Western Sydney
2012
New range of flowers became a major part of the business
2016
Ongoing development study with International Floral Designers
2021
Diploma of Landscape Design - Credit Level - TAFE Ryde
2003
Registered Soul Design in Singapore
2014
Certificate III - Professional Floristry - Sydney TAFE Ultimo
2017
Certificate III - Professional Floristry - Sydney TAFE Ultimo
2025
Continued Research & Development in to sustainable Mechanics for small and large scale projects
2006
Moved back Home to Australia
2015
Certificate IV - Advanced Floristry - Sydney TAFE Ultimo
2026
Completed our largest single project with long standing client we have been collaborating with since 2018 and it's only January!
2010
Research commenced for high quality lifelike flowers & foliage
2015
Sydney TAFE Floristry Award - Berni Gadd Memorial Award 2015 - For Creative Innovation & Initiative
2019
Certificate III - Horticulture - TAFE Ryde
2026
Looking forward to our Adventures this year ......
Sustainability
Participating in and winning the Gold Award for 'Sustainable Innovative Event Design' in the FREESIA Challenge in 2022 completely changed the way Soul Design operates.
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Since the Challenge, our business Waste has reduced by 80%​​
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Sustainable Materials
We have changed the materials used for the mechanics of projects.
We have refused to use floral foam which is made from microplastics for many years. Also we do not use materials such as polystyrene unless it has been repurposed from Supplier packaging. Instead we use sustainable mechanics which are either compostable, environmentally more friendly (such as wire)
Reuse
Every project is carefully considered on reuse of materials and packaging
Example - We reuse boxes and materials for transporting goods to site rather than disposing of packaging which can be reused
Reduce Waste
Every project is carefully assessed to ascertain maximum reduction in waste
Example - Wedding Waste from Arbour, bouquets and large floral suspended features resulted in one small bucket of non reusable, non compostible waste
Meet Linda
My name is Alexa Young
Linda Taneja, Founder and CEO of Soul Design Pty. Limited, grew up in country NSW, Australia, in a large family who valued hard work and striving for excellence.
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Linda's family lived in the USA for some time and in her adult life, her young family lived in Singapore prior to commencing Soul Design.
These experiences and culture have become a leading force in establishing a resilient and innovative company.
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The result of success is attributed to clients Linda has been working with for many years, in some cases, over a decade.
Photograph by Dominik Ketz
