Our Floral Journey

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The sowing of the seed!

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How Soul Design began........

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Founder and CEO of Soul Design, Australian born and bred Linda Taneja (Maiden: Barnes) grew up in country NSW.

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Moving to the big smoke (Sydney) which is totally different to life in the bush was challenging and this was just the beginning!

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With entrepreneur parents filled with the great Aussie spirit of not giving up, being a family member, you learn to adapt and embrace the new.

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Although, they were moving to the big smoke to flee the drought, they would not have had any idea the impact instilled on their children.

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It created a fighting strength which all 5 children have embraced.

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After school, Linda joined the family business and learnt much from her Father who is very particular when it comes to doing things properly. This is where the attention to detail became an important element.

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The Seedling emerged and evolved

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In 2003, while living in Singapore on an overseas posting, Linda, armed with a Bachelor of Business from University of Western Sydney, commenced operation of the family business, Soul Design.

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With a love for nature the seedling emerged and transformed over the years since returning home to Australia.

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Being able to share the love of nature in our family business is truly pleasing. 

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In summary;

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2003 Registered Soul Design in Singapore

2006 Relocated back to Australia, our home

2010 Research for high quality hand crafted flowers

2012 New range of flowers became a major part of the business

2014 Graduated with Professional Floristry Certificate III

2015 Graduated with Advanced Floristry Certificate IV

2015 Awarded 'Bernie Gadd Memorial Award for Creative Innovation & Initiative

2017 Awarded PFA NSW - 1st Prize - Royal Easter Show

2018 Awarded  RAS NSW - 2nd Prize - National Designer Team (Jeff Smith & Linda Taneja) -  Royal Easter Show 

2019 Graduated with Horticulture Certificate III

2021 Graduating with Diploma of Landscape Design 

2016 till NOW -  Ongoing development of techniques and training with Australian International Floral Designer Mr Mark Pampling and International World Renowned Floral Designer Mr Gregor Lersch

2021 The business continues to blossom working on exciting projects within the Construction Industry, refurbishments, Clubs, Schools, Aged Care, Shopping Centres, Commercial Offices and Restaurants.

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Soul Design takes pride and care in every project with a diversified range of skills and materials on offer.

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We offer a niche set of services including Floristry, Plantscapes and Landscape Design, with versatility of design skills which we are very proud to be able to offer our clients.

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(Photograph of Linda by Dominik Ketz)