© 2015 Soul Design Pty Ltd | Sydney | NSW | Australia


About Soul Design

The Floral Journey

Soul Design is a family run business, established in 2003 during our posting in Singapore.


In 2006, on our return to Australia, we also relocated Soul Design to Sydney, New South Wales.

The business was incorporated as a Pty Limited Company in 2015.

Linda Taneja, BBM, Founder and Managing Director of the Company with horticultural training is  a qualified Professional Florist with an advanced technical skillset.


Linda has been awarded several Floristry Industry Awards including; 2015 'Bernie Gadd Memorial Award for Creative Innovation & Initiative' 2017 PFA NSW - 1st Prize - Royal Easter Show 

2018 RAS NSW - 2nd Prize - National Designer Team (Jeff Smith & Linda Taneja) -  Royal Easter Show 

Ongoing Research and Development has proven an extremely beneficial factor resulting in extensive growth within the business.

Working primarily with Architects, Interior Designers, and Clients Directly, Soul Design provides an advanced skillset in Floristry services which enable unique design concepts to come to life with an optimum natural result.


Commercial Projects include; Hotels, Restaurants, Offices, Retail Outlets and Shopping Centres.

(Photograph by Dominik Ketz)